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International Marketing Czinkota, Michael (Georgetown University) New edition
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International Marketing
Czinkota, Michael (Georgetown University)
Intended primarily at intermediate and advanced undergraduate and postgraduate students taking International Marketing modules. This book covers the range of international marketing topics, logically divided into four Parts that outlines the core concepts of international marketing, and discuses the environmental forces.
752 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2011. gada 25. februāris |
| ISBN13 | 9781408009239 |
| Izdevēji | Cengage Learning EMEA |
| Lapas | 752 |
| Izmēri | 219 × 276 × 19 mm · 1,23 kg |
| Valoda | Angļu |
