Pastāsti draugiem par šo preci:
Persuasive Messages: The Process of Influence Benoit, William (University of Missouri-Columbia, USA)
Persuasive Messages: The Process of Influence
Benoit, William (University of Missouri-Columbia, USA)
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.
288 pages, illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2007. gada 18. decembris |
| ISBN13 | 9781405158213 |
| Izdevēji | John Wiley and Sons Ltd |
| Lapas | 288 |
| Izmēri | 171 × 245 × 21 mm · 498 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim