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PR Strategy and Application: Managing Influence Coombs, W. Timothy (University of Eastern Illinois, USA)
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PR Strategy and Application: Managing Influence
Coombs, W. Timothy (University of Eastern Illinois, USA)
PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21 st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager.
368 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2009. gada 21. augusts |
| ISBN13 | 9781405144087 |
| Izdevēji | John Wiley and Sons Ltd |
| Lapas | 368 |
| Izmēri | 189 × 239 × 20 mm · 757 g |
| Valoda | Angļu |
