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Management and Creativity: From Creative Industries to Creative Management Bilton, Chris (University of Warwick)
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Management and Creativity: From Creative Industries to Creative Management
Bilton, Chris (University of Warwick)
This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
216 pages, 10 illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2006. gada 21. augusts |
| ISBN13 | 9781405119955 |
| Izdevēji | John Wiley and Sons Ltd |
| Lapas | 216 |
| Izmēri | 185 × 256 × 18 mm · 580 g |
| Valoda | Angļu |
