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Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes Randolph J. Trappey 2005 edition
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Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes
Randolph J. Trappey
Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice.
270 pages, 1, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2004. gada 23. novembris |
| ISBN13 | 9781403946416 |
| Izdevēji | Palgrave USA |
| Lapas | 258 |
| Izmēri | 140 × 216 × 15 mm · 453 g |
