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Applying Qualitative Methods to Marketing Management Research Renate Buber 2003 edition
Applying Qualitative Methods to Marketing Management Research
Renate Buber
Qualitative research methodologies are gaining more and more acceptance. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.
316 pages, 1, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2003. gada 16. decembris |
| ISBN13 | 9781403916600 |
| Izdevēji | Palgrave USA |
| Lapas | 292 |
| Izmēri | 140 × 216 × 22 mm · 499 g |
| Valoda | Angļu |
| Redaktors | Buber, R. |
| Redaktors | Gadner, J. |
| Redaktors | Richards, L. |