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Persuasive Advertising: Evidence-based Principles J. Armstrong
Persuasive Advertising: Evidence-based Principles
J. Armstrong
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
400 pages, 21 black & white tables, 4 figures, 3 black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2010. gada 26. maijs |
| ISBN13 | 9781403913432 |
| Izdevēji | Palgrave USA |
| Lapas | 388 |
| Izmēri | 182 × 249 × 32 mm · 766 g |
| Valoda | Angļu |
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