Pastāsti draugiem par šo preci:
The New Global Marketing Reality R. Brookes 2004 edition
The New Global Marketing Reality
R. Brookes
Marketing practices have fundamentally changed since the early 1990s. This book documents the nature of these changes, examines their impact on marketers and marketing and explains the results of a major international study into the changing nature of contemporary marketing practices.
320 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2003. gada 10. oktobris |
| ISBN13 | 9781403905208 |
| Izdevēji | Palgrave USA |
| Lapas | 292 |
| Izmēri | 152 × 229 × 19 mm · 589 g |
| Valoda | Angļu |