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Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding D. Jackson
Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding
D. Jackson
Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.
202 pages, 1, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2003. gada 6. oktobris |
| ISBN13 | 9781403905192 |
| Izdevēji | Palgrave USA |
| Lapas | 179 |
| Izmēri | 166 × 242 × 8 mm · 446 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim