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Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green - International Series in Quantitative Marketing Yoram J Wind 2004 edition
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Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green - International Series in Quantitative Marketing
Yoram J Wind
This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
346 pages, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2003. gada 31. decembris |
| ISBN13 | 9781402075964 |
| Izdevēji | Springer-Verlag New York Inc. |
| Lapas | 346 |
| Izmēri | 155 × 235 × 20 mm · 716 g |
| Valoda | Angļu |
| Redaktors | Green, Paul E. |
| Redaktors | Wind, Yoram |
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