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Applied Consumer Psychology: How to use psychological insights in marketing Gareth J Harvey 1. izdevums
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Applied Consumer Psychology: How to use psychological insights in marketing
Gareth J Harvey
Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2025. gada 3. decembris |
| ISBN13 | 9781398620834 |
| Izdevēji | Kogan Page Ltd |
| Lapas | 424 |
| Izmēri | 249 × 175 × 29 mm · 850 g |
| Valoda | Angļu |
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