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Global Marketing: Understanding Marketing in a Globalized Business Environment Helen Millward
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Global Marketing: Understanding Marketing in a Globalized Business Environment
Helen Millward
Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.
400 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2025. gada 3. marts |
| ISBN13 | 9781398620094 |
| Izdevēji | Kogan Page Ltd |
| Lapas | 288 |
| Izmēri | 171 × 240 × 21 mm · 496 g |
| Valoda | Angļu |
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