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Brand Global, Adapt Local: How to Build Brand Value Across Cultures Katherine Melchior Ray
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Brand Global, Adapt Local: How to Build Brand Value Across Cultures
Katherine Melchior Ray
Build long-lasting value by crafting brands that transcend cultural boundaries through developing a deep understanding of diverse cultures and consumer preferences.
264 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2025. gada 3. jūnijs |
| ISBN13 | 9781398619821 |
| Izdevēji | Kogan Page Ltd |
| Lapas | 296 |
| Izmēri | 150 × 220 × 20 mm · 589 g |
| Valoda | Angļu |
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![Cover for James Crask · Business Continuity Management: A Practical Guide to Organizational Resilience and ISO 22301 (Hardcover Book) [3 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/325/9781398632325.jpg?james-crask-2027-business-continuity-management-a-practical-guide-to-organizational-resilience-and-iso-22301-hardcover-book&class=scaled&v=1789997174)
