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Brand Global, Adapt Local: How to Build Brand Value Across Cultures Katherine Melchior Ray
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Brand Global, Adapt Local: How to Build Brand Value Across Cultures
Katherine Melchior Ray
Build long-lasting value by crafting brands that transcend cultural boundaries through developing a deep understanding of diverse cultures and consumer preferences.
264 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2025. gada 3. jūnijs |
| ISBN13 | 9781398619715 |
| Izdevēji | Kogan Page Ltd |
| Lapas | 296 |
| Izmēri | 156 × 234 × 17 mm · 454 g |
| Valoda | Angļu |
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