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Consumer Behaviour: Understanding Consumers in a Digital Landscape Jean-Eric Pelet
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Consumer Behaviour: Understanding Consumers in a Digital Landscape
Jean-Eric Pelet
Understand consumer behaviour in a digitalized and competitive business landscape with this engaging, practical textbook.
440 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2025. gada 3. marts |
| ISBN13 | 9781398618619 |
| Izdevēji | Kogan Page Ltd |
| Lapas | 344 |
| Izmēri | 171 × 239 × 22 mm · 592 g |
| Valoda | Angļu |
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