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Purposeful Brands: How Purpose and Sustainability Drive Brand Value and Positive Change Sandy Skees
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Purposeful Brands: How Purpose and Sustainability Drive Brand Value and Positive Change
Sandy Skees
Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty.
248 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2023. gada 3. aprīlis |
| ISBN13 | 9781398609839 |
| Izdevēji | Kogan Page Ltd |
| Lapas | 240 |
| Izmēri | 235 × 161 × 17 mm · 376 g |
| Valoda | Angļu |
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