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Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits Dr Rachel Lawes 2 Revised edition
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Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits
Dr Rachel Lawes
Improve your understanding of what semiotics is and how it can be used to drive growth and profits by using it to create better ads, marketing communications, branding, websites, packaging and social media content.
288 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2023. gada 3. marts |
| ISBN13 | 9781398607644 |
| Izdevēji | Kogan Page Ltd |
| Lapas | 360 |
| Izmēri | 156 × 235 × 25 mm · 554 g |
| Valoda | Angļu |
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