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Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies Eleonora Cattaneo
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Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies
Eleonora Cattaneo
Understand what makes a luxury brand, how to market one successfully and the latest opportunities created by technological developments and end-to-end sustainability with this complete guide to luxury brand management.
320 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2023. gada 3. marts |
| ISBN13 | 9781398606401 |
| Izdevēji | Kogan Page Ltd |
| Lapas | 360 |
| Izmēri | 234 × 155 × 21 mm · 538 g |
| Valoda | Angļu |
| Redaktors | Cattaneo, Eleonora |
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