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Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior Michael E. Smith
Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior
Michael E. Smith
Shape the consumer's mindset using insights from neuroscience to trigger purchasing behavior that maps to their intention to buy sustainable products and services.
232 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2021. gada 3. septembris |
| ISBN13 | 9781398601024 |
| Izdevēji | Kogan Page Ltd |
| Lapas | 232 |
| Izmēri | 243 × 164 × 24 mm · 470 g |
| Valoda | Angļu |