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Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age John O'Brien
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Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age
John O'Brien
Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller' by creating authentic communication campaigns, generating honest content and avoiding accusations of 'purpose washing'.
288 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2021. gada 3. aprīlis |
| ISBN13 | 9781398600164 |
| Izdevēji | Kogan Page Ltd |
| Lapas | 264 |
| Izmēri | 232 × 156 × 19 mm · 408 g |
| Valoda | Angļu |
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