Gerry MacPherson

Strategies to Increase Your Bed & Breakfasts Bookings & Profit Gerry MacPherson

Ways to Foster Loyalty in Guests



This book is designed for bed & breakfast owners who do not have the benefit of management training, or a pre-designed organizational structure, branding program or a proven marketing strategy in place.

This book is for bed & breakfast owners that are basically doing it on their own.

If you've ever asked yourself any of the questions below, you're in the right place.

"How can I get more guests?"

"How can I encourage my guests to return?"

"How can I organize my business so I don't have to be there 24/7?"

"How can I find and keep the right employees?"

"How can I market so I reach my target clientele?"

"How does my hospitality property compare to my competition?



Over the years, I have met many amazing bed & breakfast owners who for one reason or another have had difficulties with different aspects of running their business.



This book will give you the resources to help you clear the most common hurdles many bed & breakfast owners face.

I'll give you the tools to discover the type of owner/manager you are: A business opportunist, a supervisor or a skilled worker.

How to determine and set a plan to achieve your goals.

Explain why you need and how to create a bed & breakfast strategy.

The importance of excellent customer service along with proven tips and techniques you can use to impress your guests.

Ways to improve your chain of service.

Marketing strategies that will work for your bed and breakfast today.

The importance of social media and how to benefit from the major platforms.

How to WOW your guest so not only will they want to return but will become ambassadors for your property.

I want to contribute to a strategic vision for every bed and breakfast wishing to create a happy and fulfilling experience for their customers and employees.