Pastāsti draugiem par šo preci:
Marketing Analytics: Based on First Principles Palmatier, Robert W. (University of Washington, USA)
Marketing Analytics: Based on First Principles
Palmatier, Robert W. (University of Washington, USA)
A dynamic textbook on marketing analytics, teaching state of the art data analytics techniques around a focused and powerful strategic framework. Lead author Rob Palmatier is one of the most pre-eminent Marketing academics in the world and lends significant brand prestige to the book.
432 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2022. gada 24. marts |
| ISBN13 | 9781352013191 |
| Izdevēji | Bloomsbury Publishing PLC |
| Lapas | 432 |
| Izmēri | 173 × 246 × 22 mm · 856 g |
| Valoda | Angļu |