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Advances in Chinese Brand Management - Journal of Brand Management: Advanced Collections 1st ed. 2017 edition
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Advances in Chinese Brand Management - Journal of Brand Management: Advanced Collections
Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.
20 black & white illustrations, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2016. gada 24. novembris |
| ISBN13 | 9781352000108 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 354 |
| Izmēri | 140 × 216 × 25 mm · 553 g |
| Valoda | Angļu |
| Redaktors | Balmer, John M. T. |
| Redaktors | Chen, Weifeng |
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