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Marketing Leadership in Government: Communicating Responsiveness, Leadership and Credibility - Palgrave Studies in Political Marketing and Management Edward Elder Softcover reprint of the original 1st ed. 2016 edition
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Marketing Leadership in Government: Communicating Responsiveness, Leadership and Credibility - Palgrave Studies in Political Marketing and Management
Edward Elder
This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies.
148 pages, 2 Illustrations, color; XI, 148 p. 2 illus. in color.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2018. gada 7. jūnijs |
| ISBN13 | 9781349956753 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 148 |
| Izmēri | 150 × 220 × 10 mm · 216 g |
| Valoda | Angļu |
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