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Brand Media Strategy: Integrated Communications Planning in the Digital Era A. Young Softcover reprint of the original 1st ed. 2014 edition
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Brand Media Strategy: Integrated Communications Planning in the Digital Era
A. Young
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
258 pages, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2016. gada 23. augusts |
| ISBN13 | 9781349949755 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 246 |
| Izmēri | 234 × 158 × 19 mm · 367 g |
| Valoda | Angļu |
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