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Marketing Leadership in Government: Communicating Responsiveness, Leadership and Credibility - Palgrave Studies in Political Marketing and Management Edward Elder 1st ed. 2016 Edition
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Marketing Leadership in Government: Communicating Responsiveness, Leadership and Credibility - Palgrave Studies in Political Marketing and Management
Edward Elder
This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies.
156 pages, 2 black & white illustrations, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2016. gada 26. jūlijs |
| ISBN13 | 9781349949182 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 148 |
| Izmēri | 155 × 219 × 14 mm · 318 g |
| Valoda | Angļu |
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