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Sport Business in the Global Marketplace H. Westerbeek 1st ed. 2003 edition
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Sport Business in the Global Marketplace
H. Westerbeek
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams.
241 pages, 251 Illustrations, black and white; XIV, 241 p. 251 illus.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2002. gada 4. oktobris |
| ISBN13 | 9781349508457 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 241 |
| Izmēri | 228 × 154 × 14 mm · 390 g |
| Valoda | Angļu |
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