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Why People (Don’t) Buy: The Go and Stop Signals Amitav Chakravarti 1st ed. 2015 edition
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Why People (Don’t) Buy: The Go and Stop Signals
Amitav Chakravarti
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
223 pages, XV, 223 p.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2016. gada 13. aprīlis |
| ISBN13 | 9781349499878 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 223 |
| Izmēri | 138 × 214 × 17 mm · 308 g |
| Valoda | Angļu |
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