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Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience Y. Kusume 1st ed. 2013 Edition
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Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience
Y. Kusume
For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.
235 pages, XI, 235 p.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2013 |
| ISBN13 | 9781349474813 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 235 |
| Izmēri | 150 × 220 × 10 mm · 290 g |
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