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The Rhetoric and Reality of Marketing: An International Managerial Approach Softcover reprint of the original 1st ed. 2003 edition
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The Rhetoric and Reality of Marketing: An International Managerial Approach
It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide.
202 pages, XIX, 202 p.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2003 |
| ISBN13 | 9781349431342 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 202 |
| Izmēri | 150 × 220 × 10 mm · 290 g |
| Redaktors | Kitchen, P. |
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