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Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture 1st ed. 2010 edition
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Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture
The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
293 pages, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2010. gada 20. augusts |
| ISBN13 | 9781349359554 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 293 |
| Izmēri | 140 × 216 × 17 mm · 358 g |
| Valoda | Angļu |
| Redaktors | Gries, R. |
| Redaktors | Schwarzkopf, S. |
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