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Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process Brendan Richardson 1st ed. 2013 Edition
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Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process
Brendan Richardson
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
184 pages, XI, 184 p.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2013 |
| ISBN13 | 9781349350094 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 184 |
| Izmēri | 235 × 154 × 13 mm · 318 g |
| Valoda | Angļu |
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