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City Branding: Theory and Cases K. Dinnie 1st ed. 2011 edition
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City Branding: Theory and Cases
K. Dinnie
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
269 pages, 263 black & white illustrations, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2010. gada 3. decembris |
| ISBN13 | 9781349317585 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 239 |
| Izmēri | 154 × 234 × 20 mm · 385 g |
| Valoda | Angļu |
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