Pastāsti draugiem par šo preci:
Harry Potter: The Story of a Global Business Phenomenon S. Gunelius 1st ed. 2008 edition
Harry Potter: The Story of a Global Business Phenomenon
S. Gunelius
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.
194 pages, XIX, 194 p.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2008. gada 3. jūnijs |
| ISBN13 | 9781349301089 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 194 |
| Izmēri | 247 × 154 × 18 mm · 294 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim