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Marketing Strategy and Competitive Positioning Graham Hooley 8. izdevums
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Marketing Strategy and Competitive Positioning
Graham Hooley
Marketing Strategy and Competitive Positioning, 8th edition offers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive advantage in a business environment.
592 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2024. gada 15. maijs |
| ISBN13 | 9781292725017 |
| Izdevēji | Pearson Education Limited |
| Lapas | 592 |
| Izmēri | 196 × 264 × 34 mm · 1,13 kg |
