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Essentials of Marketing
Jim Blythe
Help your students engage with the principles of marketing. Essentials of Marketing, 7th edition, is an accessible and lively introduction ideal for undergraduate studies. With a range of updated features, this edition marries traditional marketing techniques and theories with modern perspectives.
384 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2019. gada 16. aprīlis |
| ISBN13 | 9781292244105 |
| Izdevēji | Pearson Education Limited |
| Lapas | 384 |
| Izmēri | 265 × 195 × 16 mm · 898 g |
| Valoda | Angļu |