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The Economics of Advertising (RLE Advertising) - Routledge Library Editions: Advertising Frederic Taylor 1. izdevums
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The Economics of Advertising (RLE Advertising) - Routledge Library Editions: Advertising
Frederic Taylor
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.
256 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2015. gada 26. novembris |
| ISBN13 | 9781138997837 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 256 |
| Izmēri | 150 × 220 × 10 mm · 453 g |
| Valoda | Angļu |
