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Marketing (RLE Marketing): The Management Way - Routledge Library Editions: Marketing Arnold K. Weinstein 1. izdevums
Marketing (RLE Marketing): The Management Way - Routledge Library Editions: Marketing
Arnold K. Weinstein
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
230 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2015. gada 26. novembris |
| ISBN13 | 9781138980518 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 230 |
| Izmēri | 150 × 220 × 10 mm · 453 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim