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Marketing in Perspective (RLE Marketing) - Routledge Library Editions: Marketing
Simon Majaro
This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients ? productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods ? both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.
252 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2015. gada 26. novembris |
| ISBN13 | 9781138980471 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 252 |
| Izmēri | 150 × 220 × 10 mm · 453 g |
| Valoda | Angļu |
