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Managing Marketing Information (RLE Marketing) - Routledge Library Editions: Marketing Nigel Piercy 1. izdevums
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Managing Marketing Information (RLE Marketing) - Routledge Library Editions: Marketing
Nigel Piercy
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
242 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2015. gada 26. novembris |
| ISBN13 | 9781138980310 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 242 |
| Izmēri | 150 × 220 × 10 mm · 453 g |
| Valoda | Angļu |
