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Competitive Marketing (RLE Marketing): A Strategic Approach - Routledge Library Editions: Marketing John O'Shaughnessy 1. izdevums
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Competitive Marketing (RLE Marketing): A Strategic Approach - Routledge Library Editions: Marketing
John O'Shaughnessy
First published in 1984 to wide acclaim, John O’Shaugnessy’s best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.
766 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2015. gada 26. novembris |
| ISBN13 | 9781138971387 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 766 |
| Izmēri | 150 × 220 × 10 mm · 453 g |
| Valoda | Angļu |
