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Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society - Routledge Library Editions: Advertising
Michael Schudson
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution.
Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.
?Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.? Stephen Fox, New York Times Book Review
First published in 1984.
336 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2015. gada 26. novembris |
| ISBN13 | 9781138966185 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 336 |
| Izmēri | 236 × 154 × 24 mm · 514 g |
| Valoda | Angļu |
![Cover for Michael Schudson · The Good Citizen: a History of American Civic Life (Paperback Book) [Reprint edition] (2011)](https://imusic.b-cdn.net/images/item/original/623/9781451631623.jpg?michael-schudson-2011-the-good-citizen-a-history-of-american-civic-life-paperback-book&class=scaled&v=1410216289)
