Advertising Today and Tomorrow (RLE Advertising) - Routledge Library Editions: Advertising - W.A. Evans - Grāmatas - Taylor & Francis Ltd - 9781138966161 - 2015. gada 26. novembris
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W.A. Evans
Advertising Today and Tomorrow (RLE Advertising) - Routledge Library Editions: Advertising 1. izdevums

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Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career.

First published in 1974.

240 pages

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2015. gada 26. novembris
ISBN13 9781138966161
Izdevēji Taylor & Francis Ltd
Lapas 240
Izmēri 150 × 220 × 10 mm   ·   453 g
Valoda Angļu  

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