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Persuasive Imagery: A Consumer Response Perspective 1. izdevums
Persuasive Imagery: A Consumer Response Perspective
Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm.
464 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2015. gada 7. maijs |
| ISBN13 | 9781138861305 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 464 |
| Izmēri | 150 × 220 × 10 mm · 635 g |
| Valoda | Angļu |
| Redaktors | Batra, Rajeev |
| Redaktors | Scott, Linda M. |