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The Dark Side of CRM: Customers, Relationships and Management
The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.
322 pages, 17 black & white illustrations, 13 black & white tables, 17 black & white line drawings
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2015. gada 24. augusts |
| ISBN13 | 9781138803312 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 304 |
| Izmēri | 156 × 234 × 19 mm · 760 g |
| Valoda | Angļu |
| Redaktors | Canhoto, Ana Isabel (Oxford Brookes University, UK) |
| Redaktors | Nguyen, Bang (East China University of Science and Technology, China) |
| Redaktors | Simkin, Lyndon (University of Coventry, UK) |
