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Managing Marketing Information (RLE Marketing) - Routledge Library Editions: Marketing Nigel Piercy 1. izdevums
Managing Marketing Information (RLE Marketing) - Routledge Library Editions: Marketing
Nigel Piercy
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
242 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2014. gada 22. augusts |
| ISBN13 | 9781138793149 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 242 |
| Izmēri | 156 × 234 × 18 mm · 476 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim