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Marketing Organisation (RLE Marketing) - Routledge Library Editions: Marketing Nigel Piercy 1. izdevums
Marketing Organisation (RLE Marketing) - Routledge Library Editions: Marketing
Nigel Piercy
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:
The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes252 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2014. gada 22. augusts |
| ISBN13 | 9781138791510 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 252 |
| Izmēri | 156 × 234 × 23 mm · 498 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim