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Strong Brands, Strong Relationships Susan Fournier 1. izdevums
Strong Brands, Strong Relationships
Susan Fournier
Strong Brands, Strong Relationships is a new collection of innovative research and practitioner insights which builds on the foundations of the first book, but with darker themes at its centre: an exploration of the destructive and dysfunctional aspects of our complex relationships with brands.
476 pages, 48 black & white illustrations, 16 black & white tables, 3 black & white halftones, 45 bl
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2015. gada 22. jūnijs |
| ISBN13 | 9781138786837 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 436 |
| Izmēri | 158 × 231 × 26 mm · 762 g |
| Valoda | Angļu |
| Redaktors | Avery, Jill (Harvard University, USA) |
| Redaktors | Breazeale, Michael J |
| Redaktors | Fournier, Susan (Boston University, USA) |