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Collaborative Ethnography in Business Environments 1. izdevums
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Collaborative Ethnography in Business Environments
In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world.
138 pages, 2 Tables, black and white; 21 Illustrations, black and white
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2016. gada 18. oktobris |
| ISBN13 | 9781138691544 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 138 |
| Izmēri | 150 × 220 × 10 mm · 240 g |
| Valoda | Angļu |
| Redaktors | McCabe, Maryann (University of Rochester, USA) |
