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Student Workbook to Accompany Crisis Communications: A Casebook Approach Kathleen Fearn_Banks 5. izdevums
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Student Workbook to Accompany Crisis Communications: A Casebook Approach
Kathleen Fearn_Banks
No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.
114 pages, 9 black & white tables, 3 black & white halftones
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2016. gada 23. augusts |
| ISBN13 | 9781138688971 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 114 |
| Izmēri | 332 × 218 × 11 mm · 314 g |
| Valoda | Angļu |
